
About Us
Welcome to Excel International African Store, your premier destination for authentic African products and a celebration of Africa’s vibrant cultural heritage. Established in 2020, we embarked on a mission to bridge communities with the rich traditions of Africa by providing genuine, high-quality products that honor and reflect the diverse cultures of the continent. We are now more than just a store; we are a cultural center where patrons can celebrate variety, connect with their heritage, and feel like they belong.
Our Journey
Our journey began with a vision to fulfill the need for genuine African goods in the local community and beyond. In our first year, we built a loyal customer base by offering a wide range of products tailored to meet the diverse needs of our patrons. Since then, we have consistently increased the range of services we offer and developed a stellar reputation for both quality and customer service. We are pleased to be a reliable supplier of African products today, delivering the rich traditions and cuisines of Africa to households all over the world.
Our Mission
At Excel International African Store, our mission is to celebrate and preserve Africa’s rich cultural heritage by offering authentic, high-quality products that reflect the continent’s diversity and traditions. Our goal is to establish a warm environment where clients can find unique products, connect with their heritage, and have a fulfilling shopping experience. We aim to be a bridge between Africa and the rest of the world by promoting a greater understanding of African culture, improving lives, and empowering communities one product at a time.
Our Vision
Our vision is to continually expand and enhance our services to better serve our customers and promote African culture globally. We are focused on:
Improved Online Shopping: Introducing faster shipping and user-friendly website features for a seamless experience.
Exclusive Partnerships: Working together with African craftspeople to offer our customers exclusive, handcrafted products.
New Store Locations: To reach more communities, we are opening stores in strategic markets.
Sustainable Practices: Reducing environmental effects and promoting ethical trade by implementing eco-friendly programs and ethical sourcing.